CONTENT marketing Handbook Simple Ways to Innovate Your Marketing Approach

This handbook has been produced within the “Content Marketing Expert Project – CMEx“, a project co-funded by the European Commission under the Lifelong Learning Programme, sub-program of Leonardo da Vinci, Transfer of Innovation action, to encourage the spread of the content culture and to provide a practical tool for the creation of content and the implementation of the most appropriate and effective content marketing strategy.

Spotlight

Bookmark Content and Communications

Welcome to Bookmark, the global content and communications company. The result of the merger between Forward Worldwide and Spafax Content Marketing, Bookmark isn’t a new firm, but a global company with a combined 60 years experience in producing high quality content, marketing, PR, data and media services out of offices in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto.

OTHER WHITEPAPERS
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Achieving Channel Growth by Recruiting Influential MSPs

whitePaper | June 17, 2021

The expansion of managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners to support their channel organizations. In this e-book, you’ll learn how to define and execute successful MSP recruitment initiatives.

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Influencer Marketing Benchmark Report 2020

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

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Adapting digital marketing for real-world results

whitePaper | November 25, 2019

In this Whitepaper from Zenrach "Adapting digital marketing for real-world results", they explain how to use the in-store data you’re already collecting to digital marketing’s playbook for ecommerce is established and effective. However, online advertising isn’t as effective for brick-and-mortar businesses. Understanding customer behavior is the key difference.

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The B2B buyer's guide to partnerships software

whitePaper | November 25, 2021

The truth is that most partner relationship management (PRM) software just isn't built for B2B, meaning many SaaS businesses end up choosing partnerships software that fail to scale with their growth, and provide a sub-par experience to partners.

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Successful Collaboration Rooms Pay for Themselves

whitePaper | January 20, 2020

This white paper is a road map for ensuring success in your UCC (unified communications and collaboration) spaces. We’ll discuss five key ways you can maximize operations and reduce tech trouble in these environments. By the end, you’ll feel confident that you can empower even the most introverted person to contribute. Otherwise, you’re missing out on the incredible minds who are too shy — or just don’t know how — to join in.

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The Costly Mistakes Marketers Make With Incrementality Measurement

whitePaper | October 28, 2021

Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”

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Spotlight

Bookmark Content and Communications

Welcome to Bookmark, the global content and communications company. The result of the merger between Forward Worldwide and Spafax Content Marketing, Bookmark isn’t a new firm, but a global company with a combined 60 years experience in producing high quality content, marketing, PR, data and media services out of offices in Lima, London, Los Angeles, Montreal, New York, Santiago, Shanghai, Singapore and Toronto.

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