Content is King: Measuring the ROI of Content Marketing Operations

The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the seller. To compete in this buyer-empowered market, business-to-business companies have been forced to rethink how they market and sell their products and services.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
news image

How to Measure Digital Marketing Impacts on Physical Retail Sales

whitePaper | February 13, 2019

Digital advertising spend continues to grow, in part because marketers can more easily measure its impacts. Web analytics tools allow marketers to track an ad’s click through to e-commerce sales- all to prove ROI based on “last click” attribution. But when it comes to understanding how that same ad contributes to sales in physical retail stores, the measurement picture is unclear.

Read More
news image

What Happened in 2015 That Will Disrupt This Year’s Marketing Plan?

whitePaper |

For most B2B marketers, 2015 will be remembered as a year of heroic transition. Digital marketing, SEM, social & mobile customers, and the skills of the marketing team all come into play for what is sure to be a shakeup in the coming years. While we'd all like to pattern the future after the past, it simply is no longer possible.

Read More
news image

CONTENT MARKETING REPORT FOR 2019

whitePaper | November 15, 2018

We wanted to shed light on which content marketing tactics, practices, and methodologies are increasing in interest or usage, which are falling by the wayside, which are going as strong today as they did five years ago and which seem to fall in and out of favor for various reasons. The data is unique to U.S. searchers over the past five years across all business categories, but it is not raw search data or monthly search volume.

Read More
news image

SEO for Financial Advisors

whitePaper |

This is one of the most important places to use keywords and descriptors for the page. Every title tag on your website should be unique and specifically describe the page it is assigned to. This helps both users and search engines easily identify what to expect on a page. An interesting or informative title may help convince users to choose that page over others displayed in search results

Read More
news image

Defining the GDPR Impact on Digital Advertising

whitePaper | May 17, 2018

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing or indeed any business that deals with personal data doubts the importance of the GDPR. It brings changes to existing data protection law, and is designed to strengthen rights and empower individuals by giving them more control over their personal data. Things such as clear consent and data protection principles are given greater emphasis. These changes to data usage could potentially have a huge impact on businesses and the way they handle their customer data. If you’re an advertiser, publisher or other Rakuten Marketing partner dealing with customer data, it’s very important for you to have a robust compliance regime in place. If businesses aren’t compliant by May 25, 2018, the consequences could be drastic: warnings of fines of up to 4% of annual global turnover, or 20,000,000 EUR have been clearly laid out.

Read More
news image

Top Digital Marketing Trends of 2015 for Multi-Unit Brands

whitePaper |

Every day people are finding new ways to use the web. A matured online presence has evolved from a series of static pages into a localized, mobilized and socially-infused conversation. In recent years, we have seen the rise of local business directories, along with social media, mobile marketing, and customer reviews. The web has become a place for people to search, discover, collaborate, read insights and share information, experiences, and content. To compete in today’s digital world, Multi-Unit Organization must invest in a foundation of organic online presence, while ensuring that all other digital channels are cohesively incorporated.

Read More

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events