Best Practice Guide Marketing on Facebook

At Facebook, everything we do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. We are continually developing authentic ways for people to connect with one another as well as with the businesses.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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Digital Marketing in Banking: Evolution and Revolution

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Many bank executives still view marketing as the champion of brand awareness through traditional channels — essentially a middleman that helps deliver sales leads but doesn’t add much value to the bottom line. Digital is slowly changing this perception, by expanding the dimensions of marketing almost beyond recognition. Interestingly, new channels are only part of the story.

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top10-shared-mail-creative

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Shared mail is one of the most measurable, predictable and effective forms of print advertising. Creative is responsible for at least 20% of shared mail’s effectiveness, with audience and offer each carrying 40% respectively.1 Insight-driven creative development and refinements can have an immediate impact on your ad and campaign performance. The list below outlines 10 of the most universal, proven and effective creative tips, which we will cover in more detail on the subsequent pages of this document. These tips are based on consumer and media insights, fundamental design theory, and our experience designing highly effective shared mail advertisements for some of the nation’s leading advertisers.

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A Marketer’s Guide to GDPR

whitePaper | March 27, 2018

GDPR will replace the Data Protection Act 1995 and was initially adopted April 2016 by the European Parliament and the European Council, after four years of negotiations. GDPR provides increased control of personal data for EU citizens by making organisations

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2017 Budgeting: The Future of B2B Marketing

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As the holidays roll in and 2016 comes to a close, marketers are under the wire to craft smart and effective budgets and marketing plans for 2017. They continue to be under the microscope in terms of where and how they spend their budget, especially now that we live in an age where everything is tracked, down to the penny.

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THE MARKETING PLAN OF THE FUTURE

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The future is here, available today by combining Online and TV in the advertising plan to build better reach, more effectively. Pre-roll and mid-roll ads are nothing new, creating a very high demand and a seller’s market. Therefore it is necessary to consider the proper formats to get the best Return on Investment (ROI).

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7 STEPS TO CREATE A Winning Social Media Marketing Strategy

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Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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