An overview of the social media landscape

Choose a category and a page name that represents your business 2. Pick a logo or another image that people associate with your business to use as a profile picture 3. Write a sentence about your business so people understand what you do 4. Set a memorable web address for your page that you can use on marketing material to promote your presence on Facebook 5. Choose a cover photo that represents your brand and showcases your product or service. It's the first thing people will see when they visit your page

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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The Financial Advisor’s Digital Marketing Playbook

whitePaper |

A digital marketing funnel doesn’t look the same as a sales funnel, or even the same as a traditional outbound marketing funnel. Here’s a quick overview so you can understand the different pieces, the functions each serves, and how they all fit together: This is the top of the funnel, where you first earn someone’s attention through channels such as social media, blogs, or via a link on another website that directs to your site. Once you earn someone’s attention, you need to take the opportunity to engage with them. This means using some form of content to hit on a pain point they have, delight them, or provide value for them.

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7 Unexpected PPC + SEO Strategies for Growth Marketing

whitePaper | October 10, 2019

PPC and SEO, both powerful stand-alone channels, are even stronger when they work together. This whitepaper from BrandVerity explores seven ways to use these two powerful channels together to drive more successful business results, increase brand visibility, and control your brand story.

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Digital Content Strategies for CMOS

whitePaper |

With diverse digital touch points such as social, web, and mobile gaining popularity across the customers, digital marketing is, today, perceived as a cost-effective marketing strategy to improve customer connect. In keeping with this trend, companies are trying to improve, define and design their digital marketing strategy. In the digital era, digital content marketing starts with the audience. The content must form a part of a social engagement, enable search engine optimization, and drive broader multichannel initiatives. For example, in developing a new app, the question moves from “What’s the most efficient way to move customers through the buying process?” to “How do they come to us?”, “How do they wish to interact with us (and in which contexts)?”, “What kinds of social interactions drive them?” A robust multichannel content marketing strategy helps businesses establish their expertise, gain trust, as well as build a positive reputation and rapport with the target audience.

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

whitePaper | March 21, 2018

Global benchmarking research to help businesses improve their email, marketing automation, and content marketing ROI. This research report was created by Smart Insights, publishers of actionable marketing advice, and GetResponse, all-in-one online marketing platform.

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A Small Business's Guide to Local Search Marketing

whitePaper |

Local search marketing matters. We believe in it so much that we built our business around it. Whether you realize it or not, local search marketing is impacting your business right now.

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2016 Coupon Scoreboard

whitePaper |

Color commentary gives you more insight into what’s really at play behind the numbers. So you can make highly intelligent couponing decisions.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events