Ad Mediation in Mobile Advertising

This paper discusses the need of Ad Mediation Exchange in mobile advertising. It sheds light on how Ad Mediation Exchange can help publishers to generate maximum revenue, attain global coverage, and garner support for almost all mobile platforms. It also enlists the challenges in Ad Mediation, proposed solution, advantages, and future of Ad Mediation.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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AFFILIATE MARKETING WHITEPAPER

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The credit for the first affiliate marketing campaign goes to twin brothers, Jason and Mathew Olim, founders of CDNOW.com. As their business grew they established many of the internet marketing ideas that we use today such as email marketing, online video, affiliate marketing, to name a few. Their Buyweb program was launched in 1994. The idea behind it was that other music-oriented sites could list information or promotional material for CDNOW’s CDs and interested customers would be able to click on the link and be redirected to CDNOW’s website to purchase their desired CD.

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Connecting the dots between marketing, sales and service to nimbly manage a complete customer journey

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Connecting marketing, sales and service efforts into a unified fostering machine helps to prevent sales pipeline leakage and develop quality relationships with existing and prospective clients. According to a report from Forrester Research, companies that strategically invest into lead nurturing generate 50% more sales-ready leads at 33% lower cost per acquisition.

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Target In-Market and Near-Markets Shoppers with DataXu’s Data and Targeting Capabilities

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DataXu understands the power of connecting with in-market and near-market shoppers in a relevant and timely way. With DataXu’s comprehensive offering of targeting solutions, you have the power to bring these connections to life and increase the ROI of your campaigns. DataXu helps you connect with your high-value audiences across a full range of strategies – from brand-building to retention to CRM.

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Dynamic Content

whitePaper | December 28, 2017

You’ve spent a lot of time and creative energy developing a new email promotion and you’re now ready to send it to your subscribers. Well, almost. The problem is, the campaign has a lot of elements that won’t all appeal equally to everyone on your list.

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Proton Network

whitePaper | June 18, 2018

The world is stepping into the digital era. Marketing, like all industries, has the opportunity to transform itself by effectively engaging with the huge flows of data generated by billions of smart devices.

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From campaigns to context

whitePaper | November 10, 2017

The emergence of contextual marketing In the past the average local business – whether that’s a local pub landlord or a local green grocers - would know their customers by name, what products they bought and which products they might like. Their conversations with customers were one-to-one and meaningful. Marketing for them was ‘easier’.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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