A Holistic Approach to Search Engine Optimization

With a growing percentage of search taking place outside of search engines, effective SEO must consider the expanded search universe—spanning traditional search venues, social media, multimedia and other vertical niche sites. This whitepaper outlines The Search Agency’s new, more modern and effective approach to search engine optimization including.

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Primacy

Against this dynamic backdrop, Primacy helps clients bring “What’s Next” thinking to the business at hand. We’re inpsired by technology. Obsessed with data. And led in everything we do by creative ideas. With vertical-specific expertise, Primacy helps clients in healthcare, financial services, higher education, manufacturing and consumer spaces enjoy the “What’s Next” advantage.

OTHER WHITEPAPERS
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Content Marketing: The Ultimate Beginner’s Guide to What Works

whitePaper | July 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.

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Deliver a Modern Digital CX: A Guide for Marketing Innovators

whitePaper | December 1, 2021

No one fully understands the long-term effect COVID-19 will have on societies or regional economies. But the impact it’s having on brands is becoming clearer by the day. Customer loyalty to brands is low – and the cost of acquiring new customers is high. Marketers need to focus on creating and sustaining engagement with each and every customer. For their new e-book, “Deliver a Modern Digital CX: A Guide for Marketing Innovators,” Acquia worked with Vanson Bourne to collect the views of 8,000 consumers and 800 marketers across Australia, Brazil, France, Germany, Japan, Singapore, the United Kingdom and the United States. Customer behaviors have shifted during the crisis and may not revert to pre-pandemic norms. The survey explores shifts in marketing and consumer expectations about CX and privacy. Download this Research Report to learn how marketers can transform their CX in fundamental, business-impacting ways.

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Digital Marketing Packages Customize and Build Your Own Way

whitePaper | July 29, 2020

Digital Marketing is an ever-evolving bundle of marketing strategies that help businesses reach their audience in this wide vast digital space. While the marketing trends around the industries keep changing, it’s very important for every business to also go with the flow, try and test different strategies and stick to what works well for their niche.

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3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

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Influencer Marketing Benchmark Report 2020

whitePaper | February 15, 2020

Respondents spent 47% of their influencer budget on micro-influencers (compared to just 23% for celebrity influencers). One of the problems the influencer marketing industry has had has been convincing people that celebrity does not equate with influence. The reality is that people trust micro-influencers far more than they do stars, and are far more likely to take notice of a micro-influencer's recommendation than one made by a celebrity. Therefore it should come as no surprise that brands are moving their influencer marketing towards micro-influencers as education about the industry improves.

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Reimagining marketing in the next normal

whitePaper | July 27, 2020

As governments gradually remove pandemic induced restrictions and businesses begin to reopen, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

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Spotlight

Primacy

Against this dynamic backdrop, Primacy helps clients bring “What’s Next” thinking to the business at hand. We’re inpsired by technology. Obsessed with data. And led in everything we do by creative ideas. With vertical-specific expertise, Primacy helps clients in healthcare, financial services, higher education, manufacturing and consumer spaces enjoy the “What’s Next” advantage.

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