7 Steps Digital Marketing Strategy

How will the content marketing guide help me and my business? We believe creating engaging content is one of the most powerful online marketing techniques available today, it underpins many of your online marketing efforts.

Spotlight

BigCity Promotions

BigCity is an independent marketing agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 10 years, we have delivered 5000+ promotions touching over 30 Million customers. Our incentives have been used by 200+ blue chip brands in India.

OTHER WHITEPAPERS
news image

Increase sales with Multi Channel Publishing

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

Read More
news image

Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

Read More
news image

Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | September 9, 2021

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

Read More
news image

Unlocking multi-channel marketing with RCS

whitePaper | June 10, 2022

Audiences are fragmented and not easy to categorize. Enter multi-channel marketing, that allows personalized, communications and responses tailored to the individual user and their habits. This white paper dives deep into RCS and shows why it is becoming indispensable for the multi-channel marketing strategy of Mobile Network Operators (MNOs), brands, and advertisers. Check out the USPs of RCS with case studies and data that shows its effectiveness, both as a standalone channel and as a part of a multi-channel campaign, driving revenues and growth.

Read More
news image

Partner marketing goes mainstream and budget dollars follow

whitePaper | November 1, 2022

This includes traditional tactics as well as new approaches such as account-based marketing, behavioral analytics, and mobile and omnichannel marketing. Even as the landscape has shifted, however, the value partnerships offer has remained steadfast. Foundry’s third Partner Marketing Study (previously conducted in 2014 and 2019) set out to document the perceived value of partner marketing programs as well as how companies are implementing them. The survey of 379 professionals who give and/or receive partner marketing funds found that the value of such programs has grown over time and an uncertain economy has not influenced investment plans.

Read More
news image

Partner marketing 2022

whitePaper | November 15, 2022

Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. Foundry’s 2022 Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience. It also addresses what’s needed in order for partner marketers to recognize success. The good news – 88% of marketers view partner marketing as a necessary marketing tactic that provides great/some value and 56% of partner marketing programs have yielded success over the past 12 months.

Read More

Spotlight

BigCity Promotions

BigCity is an independent marketing agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour. Pioneers in this industry in India, we have built the most comprehensive network of over 50,000 partners globally. In the last 10 years, we have delivered 5000+ promotions touching over 30 Million customers. Our incentives have been used by 200+ blue chip brands in India.

Events