7 Lessons from visionary Context Marketers.

June 16, 2019

We all know it’s true. Customers have more power than ever before. They have huge expectations of the companies they do business with. And they won’t hang around waiting for you to catch up. We all know it’s true because we’re all customers. And all of us the modern, connected, empowered customers are demanding context. The wildfire proliferation of mobile devices has brought the internet into every part of our lives, with information and content always at our fingertips.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
news image

DIGITAL MARKETING

whitePaper | July 13, 2020

Marketing has always been about connecting with your audience in the right place and at the right time. With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. One of the most important reasons why digital marketing is taking up the traditional marketing channels is as a result of the internet has enabled businesses to interact with targeted audiences in real time.

Read More
news image

Marketers: It's Time to Own the Experience

whitePaper |

It’s time for marketers to stop describing what they do as “brand management.” Instead, as we see how “customer experience” and “brand” are becoming interchangeable, marketers should hold their heads high and proudly proclaim their mission is to be “customer experience management.” Marketers should own the customer experience with the same ferocity they’ve reserved for brand ownership all these years.

Read More
news image

100 content marketing examples

whitePaper |

Located in Pittsburgh, The Waffle Shop broadcasts a live-streaming talk show with their customers. Their editorial calendar includes “Open Talk,” a show called “CookSpeak,” and a program called “Waffle Wopp.” Each show has its own format. For example, “Waffle Wopp” is a teen magazine talk show hosted and produced by Pittsburgh teenagers. Their eclectic guest list, live music and fun interviews make “Waffle Wopp” one of The Waffle Shop’s most popular shows. Check out the video below for an example.

Read More
news image

Social SEO & Cross Channel Marketing

whitePaper |

This joint BloomThink – Squirrelworx whitepaper introduces the concepts of social SEO and cross channel marketing. It outlines four key questions businesses should use to diagnose their social SEO readiness. It presents the complementary nature of traditional SEO and social media. It looks at three key principles for understanding and executing social SEO strategy. These include a discussion of the roles of content, context and engagement. We discuss why social SEO strategy is not simply a check-box task for interns and raw recruits. Rather it is a business strategy that needs to be crafted with and adopted by senior management then executed according to the trajectory that was mapped out. Finally the paper outlines foundational SEO concepts and the ways they are impacted by social business practices.

Read More
news image

THE BENEFITS AND CHALLENGES OF MARKETING AUTOMATION

whitePaper |

Marketing automation has been a hot topic for marketing and communications professionals for quite a while already. However, most companies have not yet adopted the new technology. It seems that how marketing automation actually works in real life has been hard to grasp. Now the time is fnally right and automation tools are being utilized on a larger scale. Some companies are still hesitant though – why? What are the main reasons why companies are not utilizing marketing automation? What do companies, that already use marketing automation, have to say? What are the greatest benefts of marketing automation and what challenges have the companies encountered.

Read More
news image

Build Your Brand with Programmatic Marketing

whitePaper |

The DataXu platform combines demand side and data management platform capabilities in a single console. You can use the platform to understand your customers, manage media investments, site and CRM data and execute cross channel marketing plans. With DataXu you can go beyond exchange-traded media and apply programmatic marketing to directly bought media to FUHDWHDXQLÀHGFRQVXPHUH[SHULHQFHWKDWLQFUHDVHVHIÀFLHQF\ and maximizes outcomes. And you can quickly and accurately uncover new opportunities to engage your best customers through powerful data visualization tools.

Read More

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

Events