3-KeysToIntegratingPrint+Digital-LinkedIn.indd

Marketers have long counted on geography to target, reach and engage
consumers. Certainly leveraging distance from the store and drive times are
still very relevant, but just another piece to a complex media puzzle. In today’s
changing media landscape, rise of digital, and intricate consumer path to
purchase – does geography matter? Now more than ever. Geography is the
unifying factor across media touch points. Mastering it is critical to achieving
the promise of integrated media planning.
Looking at a day-in-the-life of consumers reveals the
multitude of devices and media touch points – print and
digital – that influence their decisions.

Spotlight

Avignyata Inc

Avignyata Inc. is a social media marketing company with the sole objective of developing a virtual ubiquity for the brands that they work with, incorporate all the areas that have a positive impact on the brand, help them analyze their online outreach and promote them as a Social Media entity. Social media marketing, online monitoring, and many other digital marketing services are offered by this firm.

OTHER WHITEPAPERS
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Increase sales with Multi Channel Publishing

whitePaper | February 6, 2023

Companies are in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers. As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort.

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Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

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SEO Best Practices: General Content Creation

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

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Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

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COIT’s Rapid Marketing Site Redesign Using Pantheon & WebOps

whitePaper | June 10, 2020

For 70 years, COIT has been the cleaning and restoration industry leader with innovative technology, superior cleaning methods, and a commitment to customer satisfaction. They have cleaned over 12 million homes, over 3 billion square feet of commercial carpeting and restored thousands of homes and businesses after natural disasters. Despite a tradition of technical innovation, COIT was lagging behind a critical component of its business its website.

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Buckle Your Seatbelt — Survey Results Suggest a Channel Sales Surge is Coming

whitePaper | September 9, 2021

Implementing robust channel management solutions will be critical to scaling operations that drive revenue through expanded ecosystems. That’s a key take-away from a recent survey of channel leaders. With 75% planning to implement partner relationship management solutions this year, channel generated revenue is expected to rise.

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Spotlight

Avignyata Inc

Avignyata Inc. is a social media marketing company with the sole objective of developing a virtual ubiquity for the brands that they work with, incorporate all the areas that have a positive impact on the brand, help them analyze their online outreach and promote them as a Social Media entity. Social media marketing, online monitoring, and many other digital marketing services are offered by this firm.

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