10 TIPS TO ALIGN YOUR SEO AND CONTENT MARKETING EFFORTS

SEO and Content Marketing. Where does one begin and the other end? Does one have to end for the other to begin? Once your SEO technical issues are resolved and you’ve optimized your existing site, you don’t then fix the same issues and pages twice. Ongoing SEO is content marketing. A content marketing program leads to additional SEO efforts and opportunities.

Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

OTHER WHITEPAPERS
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2018 B2B Lead Gen Outlook

whitePaper | January 7, 2018

Engaging prospects and getting them to convert are the biggest lead gen challenges for B2B marketers, according to Chief Marketer’s 2018 B2B Lead Gen Trend Outlook

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Marketing Must Adapt to Digital Realities

whitePaper |

Rapid evolution, combined with agile execution, is the recipe for success in today’s digital-dominated business world. In this white paper, we’ll examine the shift from traditional to digital marketing, technological trends, marketing’s role in customer service, how companies can improve their marketing teams and how marketing professionals can enhance their skills.

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GDPR - developing best practice for obtaining consent.

whitePaper | July 9, 2018

Following implementation of the General Data Protection Regulation (GDPR) on May 25th, the UK entered a new age of data protection. Every business should have been fully prepared for the transition and as a result, had embedded the systems, policies, and processes required to comply with the new regulation.

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Website Retargeting with Expanded Audiences

whitePaper | July 22, 2016

ReachRetargeting™ keeps your business top of mind with only the most interested consumers. By putting powerful banner ads in front of the people who are most likely to take action, you can generate even more awareness, engagement and leads from your digital marketing. Create top-of-mind awareness with previous website visitors and bring them back. Reach new audiences based on characteristics, behaviors, and online activities. Elevate your brand across leading sites and mobile apps.

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Definitive Guide to Mobile Marketing

whitePaper |

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. As a marketing channel that commands plenty of dedicated attention, it’s vital that marketers understand how to effectively market on mobile. Mobile is quite possibly the most personal channel that exists—it rests in someone’s pocket, sits next to their bed, and gets checked consistently throughout the day. This makes marketing on mobile incredibly important but also nuanced...

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"Display Advertising Impact: Search Lift and Social Influence "

whitePaper |

Display advertising - showing graphical, often interactive, advertisements (ads) on regular web pages - is approximately a $24 billion business [7]. In the simplest form of display advertising an advertiser purchases ad impressions on a publisher’s web page. An ad impression occurs each time a user loads the publisher’s web page and sees the advertiser’s ad as part of the page. To assess the success of display advertising campaigns, advertisers need metrics to estimate the user response. One such metric is the search lift, i.e., the ratio of the proportions of search queries related to a campaign submitted by users who were exposed as opposed to users who were not exposed to the campaign ads. Apart from direct user response, advertisers also expect their campaigns to impact users through social influence. That is, a user who is exposed to the campaign may make other users who were not directly exposed interested in the advertised products, e.g., through word-of-mouth spreading of the ad message. Thus, to get a full picture one needs to measure the response of exposed users as well as the response of friends of the exposed users.

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Spotlight

LivingSocial

LivingSocial is a leading marketplace to buy and share the best things to do in your city – or wherever you may be.We provide a trusted, convenient source for finding value on everyday items and activities and identifying novel, enriching and fun experiences for you to enjoy and share with your friends.

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