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The Five Elements of Content Marketing Success

Over the past decade, the content marketing space has dramatically evolved. Not long ago, content marketing was seen as a “nice-to-have” – and was used primarily as last-minute filler for social channels or paid campaigns. But now, as traditional forms of digital advertising start to lose their effectiveness, content marketing has become crucial for any brand looking to build and maintain meaningful relationships with customers. People look to brands for information, inspiration, and entertainment. According to Havas Group's 2017 Meaningful Brands survey, 84% of people expect brands to create content. And Forrester found that the average person consumes 11.4 pieces of content before making a purchase.

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We are a full-service agency with unified capabilities in advertising, strategic planning, direct response, digital, data analytics, design and branded content. We are over 500 employees from 23 countries. We are creatives, UX planners and number crunchers. We are mustaches, fixed gear bikes and cardigans. But we are also Jeeps, top 40 lists and the occasional selfie.

OTHER WHITEPAPERS

Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

3 Essentials to Accelerate Your Omnichannel Strategy in the Next Phase of Retail

whitePaper | August 10, 2020

First-hand insights from brands successfully using an omnichannel strategy to accelerate business outcomes, including: Cue Clothing Co. City Beach, Nike, Puma,Tupperware and more. How brands are eschewing traditional retail practices in favor of a forward-thinking, omnichannel approach. Why identifying in-store customers is one of the most powerful ways to maximize your marketing efficiency (and your marketing budget).

Guide to Help the Maximize Opportunities in 2021

whitePaper | January 8, 2021

Milestone Research has compiled the following trends to help the community maximize opportunities in 2021. Digital transformation became very clear with the pandemic. Businesses had become more digital to stay alive, and those more digital businesses when the pandemic began were better able to adapt. Digitization of products and services enables automation and personalization, which improves the user experience and increases efficiency.

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

Tableau Finds Faster Iteration Leads to Faster Innovation on Pantheon

whitePaper | May 20, 2020

Tableau’s engineering team needed to find a better way to support the company’s marketing efforts. “At a fast-growing company like ours, marketing needs to iterate rapidly to deliver leads at scale,” says Eric Peterson of Tableau’s Marketing Engineering group. “Pantheon is the only way we can do that.” After moving to Pantheon’s WebOps workflow, Tableau was able to move from monthly to weekly deployments in support of marketing.

6 Unique Social Media Tactics!

whitePaper | October 1, 2021

These are the “insider” tips you’ve been looking for! Learn 6 easy, unique tactics that social media marketing companies use to help their clients. Adding "Tweetable" Quotes Creating a LinkedIn Group Using Infographics with "Tweetable" Stats Getting Your Employees Involved Tweeting to see a White Paper or eBook

Adding "Tweetable" Quotes
Creating a LinkedIn Group
Using Infographics with "Tweetable" Stats
Getting Your Employees Involved
Tweeting to see a White Paper or eBook

More Whitepapers

The Five Elements of Content Marketing Success