What Kind of Shopper are You?

December 17, 2015

Y&R's BAV Shopper analyzes how shoppers approach specific brands, offers a variety of actionable, data-based shopper insights to clients, and can help manufacturers and retail brands better understand their target shoppers, as well as how they stack up against competitors.  BAV Shopper is the latest research study from BAVLab, the creators of Y&R’s BrandAsset® Valuator – the world’s largest database and model on brands, and was fielded in conjunction with Labstore, Y&R’s shopper and retail marketing network. BAV Shopper adds a new lens to BAV’s existing data, quizzing shoppers on their attitudes and behaviors, and linking the responses to the primary study in the first BAV Shopper.

Spotlight

Intersport

Intersport is a multi-faceted sports and entertainment media and marketing firm; a leader in the creation of sports and entertainment-based marketing platforms. Since 1985, Intersport has created unique content and experiences for clients that attract and engage passionate audiences through three divisions: Sponsorship & Event Marketing, Sports Properties, and Sports & Entertainment Content (for broadcast and digital media, including CelebTV.com).

Other Infographics
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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

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infographic visual guide facebook content marketing

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Spotlight

Intersport

Intersport is a multi-faceted sports and entertainment media and marketing firm; a leader in the creation of sports and entertainment-based marketing platforms. Since 1985, Intersport has created unique content and experiences for clients that attract and engage passionate audiences through three divisions: Sponsorship & Event Marketing, Sports Properties, and Sports & Entertainment Content (for broadcast and digital media, including CelebTV.com).

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