Content Analytics For Media Agencies

September 2, 2014

All the content of this document (text, figures, lists, financial information, graphics, design,diagrams, as well as other graphic elements and/or audio and videos), whichever the format used (paper or electronic), is confidential and proprietary to Havas Media Group.

Spotlight

Essence

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets via offices in Chicago, London, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.

OTHER WHITEPAPERS
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Content Marketing: The Ultimate Beginner’s Guide to What Works

whitePaper | July 29, 2020

Content marketing can help you attract leads, win more sales, and grow your business.But it isn’t just about churning out piece after piece of content.You need to know the basics that make content marketing work and the best practices that will set you apart from the competition.Search Engine Journal’s ebook, Content Marketing: The Ultimate Beginner’s Guide to What Works, covers the essentials that you need to know when implementing your own content marketing campaign.

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VMware Partner Marketing Catalog

whitePaper | September 6, 2022

Use the campaign guide and blueprint to plan and run a successful campaign leveraging VMware partner marketing materials and programs as well as your own content. Campaign materials indicated below can be executed via Partner Demand Center or your own marketing platform.

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Master the Art of To-Channel Communications

whitePaper | February 8, 2022

Email fatigue is common in today’s busy digital world. Partners can easily become overwhelmed as incoming emails pile up. Yours may be completely overlooked. How do you float to the top of their inbox? We share 5 important steps to improving communications with Channel Partners so they won’t feel bombarded. Learn how Partners prefer to receive communications, how to define your audience so you can more effectively address their needs and how to give Partner communications a make-over.

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Channel Partner StudySuccess in the Indirect Sales Channel

whitePaper | August 22, 2022

The global markets of the twenty-first century are highly competitive, and establishing, maintaining and growing a business in today’s global business climate is a difficult feat. This feat can be even more challenging for channel sales organizations as they do not have direct control over the processes that contribute to the growth of their businesses. While channel partners can help businesses to achieve the full scalability of their products or services, these partnerships also present critical risks for channel organizations.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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Partner marketing goes mainstream and budget dollars follow

whitePaper | November 1, 2022

This includes traditional tactics as well as new approaches such as account-based marketing, behavioral analytics, and mobile and omnichannel marketing. Even as the landscape has shifted, however, the value partnerships offer has remained steadfast. Foundry’s third Partner Marketing Study (previously conducted in 2014 and 2019) set out to document the perceived value of partner marketing programs as well as how companies are implementing them. The survey of 379 professionals who give and/or receive partner marketing funds found that the value of such programs has grown over time and an uncertain economy has not influenced investment plans.

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Spotlight

Essence

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Viber, method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets via offices in Chicago, London, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world’s leading communications services group.

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