Carat

MediaCom | September 30, 2016

MediaCom will begin work with the utilities firm from1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes. The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the deal, however it is understood to be one of the biggest media buying contracts in the UK. Margaret Jobling, marketing director of British Ga...

Carat | May 23, 2016

God-awful footwear brand Crocs’ god-awful tribute Tweet trying to cash in on David Bowie’s passing and 3M’s similarly clumsy homage to Prince are but the latest evidence in a conga line of brands struggling with the new reality of marketing, Carat’s global head of innovation JR Little told an audience in Sydney last week....

IPG Mediabrands | March 21, 2016

IPG confirmed the appointment to A+M, with Henry Tajer, IPG Mediabrands Global CEO saying: “Bala is a dynamic, proven leader that’s constantly looking to redefine media. We look to him to further evolve our offering in the Malaysian market, expanding our best-in-class capabilities, scale and scope, as well as investing in top talent to fuel growth in this critical market.”Pomaleh takes over from Prashant Kumar who is leaving the network to pursue new opportunities. Kumar resign...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...