Martech

What is a Channel in Digital Marketing?

Do you know what a channel is in digital marketing? In this video, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.

What is a channel?
High-level online traffic categories that indicate how people find your website.

So why should you care about these channels for your digital marketing?
1. Google analytics has benchmarks for website traffic on each channel in your industry.
2. All channels within an industry have a conversion rate associated with them. Pro-Tip: your conversion rates should be 1% or more.

Spotlight

R&R Partners

We just love to win. Almost as much as we hate to lose. Clients with an insatiable desire to win, and a willingness to do so with unconventional thinking, have joined forces with us to achieve some pretty amazing results. With offices in Las Vegas, Los Angeles, Phoenix, Reno, Salt Lake City, Washington D.C., Austin, and Denver, R&R Partners builds innovative brand relationships across a wide range of audiences through such integrated services as advertising, public relations, government & public affairs, research, media, branded entertainment and digital marketing. If that sounds good to you, we should talk.

OTHER VIDEOS

2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

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Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

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Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

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Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

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Spotlight

R&R Partners

We just love to win. Almost as much as we hate to lose. Clients with an insatiable desire to win, and a willingness to do so with unconventional thinking, have joined forces with us to achieve some pretty amazing results. With offices in Las Vegas, Los Angeles, Phoenix, Reno, Salt Lake City, Washington D.C., Austin, and Denver, R&R Partners builds innovative brand relationships across a wide range of audiences through such integrated services as advertising, public relations, government & public affairs, research, media, branded entertainment and digital marketing. If that sounds good to you, we should talk.

Events