MARTECH

What is a Channel in Digital Marketing?

August 24, 2022

Do you know what a channel is in digital marketing? In this video, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.

What is a channel?
High-level online traffic categories that indicate how people find your website.

So why should you care about these channels for your digital marketing?
1. Google analytics has benchmarks for website traffic on each channel in your industry.
2. All channels within an industry have a conversion rate associated with them. Pro-Tip: your conversion rates should be 1% or more.

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Moses Inc

MOSES is a wholly owned subsidiary of no one. We are a boutique creative shop with a reputation for producing good stuff. We are dog bringers, compulsive tryers and functional workaholics. We consistently win heavy awards and deliver outstanding results for our clients.

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