What is a Channel in Digital Marketing?

video | March 9, 2023

Most Channel Sales professionals are dismissive when we discuss the importance of business planning with their partners. Many people think it's elementary but very few actually conduct their annual and quarterly business planning sessions religiously. Even more concerning to me, as a former Partner Executive, is that very few Channel Sales professionals are able to speak the partners language of Gross Profit (GP) when discussing the business plans with their partners. Connecting your value proposition to your partners GP targets is the key to effective business planning which drives partner mindshare and investment!...

video | March 9, 2023

As organizations continue their rapid digital transformation and accelerate their journey to the cloud, security is mission critical. There is an enormous opportunity in cloud security for our partners to expand their existing TAM and capture greater customer mindshare and wallet share. Palo Alto Networks seeks to empower our partners to build their cloud security businesses through our award-winning NextWave Partner Program. We are here to help you build your GTM plans, and ultimately help you drive customer opportunities that lead to profitable growth. Watch this video to learn more about how our Cloud-Native Application-Protection Platform, Prisma Cloud, accelerates c...

video | March 10, 2023

Dimov Tax and CPA Services (Dimov) has delivered top-notch accounting and tax services to businesses and individuals for over 12 years. Reviews from current clients are glowing, but Dimov Tax wanted to grow their client-base and needed a marketing strategy that went beyond word of mouth. Originally launching with 1/100 of what is the current marketing budget, LP has increased leads by 819%....

video | January 29, 2023

Prelo's Affiliate Lifetime Deal allows You to earn recurring 30% commission with Prelo. If you have a large network of SMBs, especially digital agencies and consulting teams then Prelo is perfect for your network. Check out https://affiliates.prelo.io and get your company registered. If you're struggling to find new clients to grow your company's revenue, Prelo is a client-discovery tool that makes it easy for growing companies to target clients that have the budget to pay for their services. It uses AI to find the clients and accelerate the creation of personalized sales emails that will get an appointment with the customer....