Channel Partnerships

The Long Term Marketing Tactic You Need to Start Focusing On

The long term marketing tactic that you need to start focusing on. I have tried literally most marketing strategies that you can think of. From sponsoring sports teams to television ads, from every form of digital marketing. You name it, I've probably tried it.

Well, what's funny is small companies always miss one big strategy that large corporations tend to use. And what's really funny is it drives a large chunk of the revenue for these big companies. But for some weird reason, startups and even mid-size companies don't leverage it. Can you guess what it is? It's partnerships.

Spotlight

Darriens

Darriens is an advertising technology company with a programmatic self-service platform. Our DSP solution enables advertisers to access global reach, combining cross-screen audiences through mobile, video and web ads.

OTHER VIDEOS

2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

Watch Now

Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

Watch Now

Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

Watch Now

Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

Watch Now

Spotlight

Darriens

Darriens is an advertising technology company with a programmatic self-service platform. Our DSP solution enables advertisers to access global reach, combining cross-screen audiences through mobile, video and web ads.

Events