OMNI CHANNEL MARKETING

Structured Authoring and Modular Content Creation

August 23, 2022

In Quark Publishing Platform NextGen content automation software, subject-matter experts create intelligent content components that generate XML metadata automatically using their familiar Microsoft Word app or a web browser. No-code / low-code interfaces mean they can author highly technical content without any XML or training or expertise with the content directly linked to rich design templates ready for omnichannel publishing. The components are modular, metadata-driven and compliance-controlled from a central single source-of-truth repository, enabling easy reuse throughout the organization. Their compliance with smart schema standards such as DITA and DocBook means they are perfect for standard operating procedures, research reports, product labels and more.

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Bridgeline

Bridgeline Digital provides solutions that transform how brands interact with their customers. Bridging the gaps between marketing, content, commerce, social & insights. Bridgeline enables marketers to deliver exceptional customer experiences. Engage prospects and build customer relationships across multiple channels – empowering you to: attract, engage, nurture & convert!

OTHER VIDEOS

Multi-Touch Multi-Channel Marketing

video | November 29, 2022

In this video, Katrina Davis talks about: Multi-Touch Multi-Channel Marketing Multi-Channel Marketing entails much more than simply using two channels to communicate with leads; it ensures that leads and prospects have a consistent and ongoing experience regardless of how you contact them....

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How Cross Channel Marketing Can Drive More Engagement?

video | November 28, 2022

Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and digital experiences. It is a powerful way of designing your marketing strategy and implementing data and analysis to create omnichannel customer journeys towards your goals....

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The recipe for success: The secret ingredients to partnership growth

video | November 29, 2022

Mix ½ cup of strategy with a dash of innovation. In this session, we reveal the secret ingredients marketers are using to grow their program and drive successful partnership marketing campaigns....

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Beyond growth: Unlocking the true value of your partnership program

video | November 29, 2022

Growth is undeniably one of the most salient metrics when it comes to partnerships. But with a channel packed full of potential, it can be important to look beyond growth to unlock different areas of value in your program. In this session, we hear some of the practical ways the channel is being used to drive impact....

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Spotlight

Bridgeline

Bridgeline Digital provides solutions that transform how brands interact with their customers. Bridging the gaps between marketing, content, commerce, social & insights. Bridgeline enables marketers to deliver exceptional customer experiences. Engage prospects and build customer relationships across multiple channels – empowering you to: attract, engage, nurture & convert!

Events