Starcom MediaVest Group's co-CEO, Steve Parker at Oktoberfest 2.0

January 1, 1900

Steve Parker, co-CEO believes Oktoberfest is the clearest indication that SMG is a business that is naturally open and collaborative. SMG invited over 20 valued clients, 150 media owners and creative partners from St Luke's, Publicis, Adam & Eve and Ogilvy to share in a passion for Heineken and a desire to drive innovation, creativity and work that will deliver a change in consumer behaviour, explained Parker.

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The Integer Group

"The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com. Specialties"

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The Integer Group

"The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy at www.shopperculture.com. Specialties"

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