CHANNEL PARTNERSHIPS

How to use Live Offers efficiently to plant more partnerships seads

September 2, 2022

Live offers = ways a specific persona can work with you right now for mutual benefit. Typically, co-marketing.

Co-marketing is one of the easiest / best ways to (a) get new agencies to meet you, (b) establish instant value to encourage the agency to reciprocate, (c) align your brand with thought leaders in a space (top agency operators) so that others in the space see you as a trusted provider, and (d) get unbiased third party-sourced content into your blog.

Spotlight

Millennial Media

Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.

OTHER VIDEOS

Multi-Touch Multi-Channel Marketing

video | November 29, 2022

In this video, Katrina Davis talks about: Multi-Touch Multi-Channel Marketing Multi-Channel Marketing entails much more than simply using two channels to communicate with leads; it ensures that leads and prospects have a consistent and ongoing experience regardless of how you contact them....

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How Cross Channel Marketing Can Drive More Engagement?

video | November 28, 2022

Cross-channel marketing is a customer-focused digital marketing technique used by marketers globally to provide an integrated experience across all paid, owned, earned media, and digital experiences. It is a powerful way of designing your marketing strategy and implementing data and analysis to create omnichannel customer journeys towards your goals....

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The recipe for success: The secret ingredients to partnership growth

video | November 29, 2022

Mix ½ cup of strategy with a dash of innovation. In this session, we reveal the secret ingredients marketers are using to grow their program and drive successful partnership marketing campaigns....

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Beyond growth: Unlocking the true value of your partnership program

video | November 29, 2022

Growth is undeniably one of the most salient metrics when it comes to partnerships. But with a channel packed full of potential, it can be important to look beyond growth to unlock different areas of value in your program. In this session, we hear some of the practical ways the channel is being used to drive impact....

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Spotlight

Millennial Media

Millennial Media is the leading mobile ad marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company's data and technology assets enable advertisers to connect with target audiences at scale, while driving monetization for publisher and developer partners. AOL acquired Millennial Media on October 23, 2015. Millennial Media boosts AOL's global, mobile capabilities and scale across ONE by AOL for advertisers and agencies, and offers the most attractive monetization platform for app developers.

Events