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How to leverage your Channel Partners? Understanding and Motivating them

October 16, 2022

How to leverage your Channel Partners?

A standard marketing channel is made up of an independent producer, a wholesaler, and a retailer. They may suffer a lower profit as a whole system, but the parts of the marketing channel which are small businesses aim to maximize profits.

The channel may lack cohesion because its members have no significant influence on one another. The company has to coordinate with several channel members

Spotlight

Viola Communications LLC

Viola Communications is a well-established and fast growing UAE based investment group specializing in providing fully-integrated marketing and communications solutions to national and regional firms with our head office in Abu Dhabi and other offices in Dubai and Cairo. As a long standing Abu Dhabi based group and a leader in the marketing communications sector in the region, Viola Communications is committed to being a proud contributor to Abu Dhabi and to the UAE. Viola has significantly contributed to Abu Dhabi’s communications sector and has established itself as a leading 360 degree integrated communications solutions hub in the region. The group is proud to have a portfolio of 6 business units. These operations include Viola Advertising, Viola Public Relations, Viola Planning Consultancy, Viola Outdoor, Viola Events and Viola Production.

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Spotlight

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Viola Communications is a well-established and fast growing UAE based investment group specializing in providing fully-integrated marketing and communications solutions to national and regional firms with our head office in Abu Dhabi and other offices in Dubai and Cairo. As a long standing Abu Dhabi based group and a leader in the marketing communications sector in the region, Viola Communications is committed to being a proud contributor to Abu Dhabi and to the UAE. Viola has significantly contributed to Abu Dhabi’s communications sector and has established itself as a leading 360 degree integrated communications solutions hub in the region. The group is proud to have a portfolio of 6 business units. These operations include Viola Advertising, Viola Public Relations, Viola Planning Consultancy, Viola Outdoor, Viola Events and Viola Production.

Events