Marketing Strategy

How to Create a Successful Email Marketing Campaign

Email is a unique marketing channel that includes nearly every age demographic. But how do you make sure that your email marketing campaign is effectively reaching your audience? In this video, we’ll walk you through how to create a successful email marketing campaign while avoiding common pitfalls along the way.

Spotlight

Position²

Position² is a fast-growing Demand Generation company, venture backed by Accel Partners. We are dedicated to super-ambitious global startups and enterprise brands that have the goal to exponentially scale and grow their business. Position² offers a cohesive line of Demand Generation products which includes Marketing Automation, Content Marketing and Paid Acquisition and we are a proud Google and Marketo agency partner.

OTHER VIDEOS

2023 Channel Partner Event Recap - San Francisco, CA

video | May 23, 2023

We welcomed Channel Partners to our San Francisco office for a Channel Partner Summit in late April during RSA week. Hear from current partners on why and what they like about working with OPSWAT and our integrated IT/OT platform. The OPSWAT Channel Partner Program is designed for VARs, MSPs, systems integrators, and other security resellers who are looking to expand their offerings to help companies protect their critical infrastructure. The program is flexible and offers options to meet the needs of a wide range of businesses. We support partnerships across a wide range of industries, around the world....

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Why Channel Partners Don’t Use Market Development Funds

video | May 22, 2023

Have you ever wondered why most partners don’t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this video, we look at a number of reasons for this phenomenon, including partners’ short-term focus, lack of digital marketing expertise, insufficient resources and vendors’ failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up....

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Knox: Introducing the Samsung Knox Partner Program

video | May 26, 2023

The Knox Partner Program drives added value for Business Solution Providers, Managed Service Providers (MSP), and Resellers by connecting you directly to Samsung Knox. By offering the right support across development, marketing, and sales and giving you the ability to effectively secure, manage and deploy customer devices, the Knox Partner Program will differentiate and elevate your business....

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Unlocking Success: Omnichannel Strategies for 2023

video | May 22, 2023

Omnichannel marketing is a comprehensive approach that aims to provide a seamless and integrated customer experience across multiple channels and touchpoints. It involves creating a unified strategy that aligns various marketing channels, such as websites, mobile apps, social media platforms, physical stores, and customer support, to deliver a consistent and personalized message to the target audience....

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Spotlight

Position²

Position² is a fast-growing Demand Generation company, venture backed by Accel Partners. We are dedicated to super-ambitious global startups and enterprise brands that have the goal to exponentially scale and grow their business. Position² offers a cohesive line of Demand Generation products which includes Marketing Automation, Content Marketing and Paid Acquisition and we are a proud Google and Marketo agency partner.

Events