CONTENT MARKETING

3 Reasons Why You Should Never Use CRM for PRM

January 12, 2023

Many organizations marketing and selling through the channel try to use their existing customer relationship management (CRM) software to manage their partner base. This is a bad idea. Why? The cost of using CRM instead of partner relationship management (PRM) software is much higher, it adds complexity to the user and admin experience, and it requires a patchwork of connector applications. In this video, you will learn why purpose-built PRM software is the only to go.

Spotlight

The Bridge Corporation (Bridge Marketing)

BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

OTHER VIDEOS

Channel Ecosystem 6 - Partner Business Planning

video | March 9, 2023

Most Channel Sales professionals are dismissive when we discuss the importance of business planning with their partners. Many people think it's elementary but very few actually conduct their annual and quarterly business planning sessions religiously. Even more concerning to me, as a former Partner Executive, is that very few Channel Sales professionals are able to speak the partners language of Gross Profit (GP) when discussing the business plans with their partners. Connecting your value proposition to your partners GP targets is the key to effective business planning which drives partner mindshare and investment!...

Watch Now

Why Prisma Cloud for Partners

video | March 9, 2023

As organizations continue their rapid digital transformation and accelerate their journey to the cloud, security is mission critical. There is an enormous opportunity in cloud security for our partners to expand their existing TAM and capture greater customer mindshare and wallet share. Palo Alto Networks seeks to empower our partners to build their cloud security businesses through our award-winning NextWave Partner Program. We are here to help you build your GTM plans, and ultimately help you drive customer opportunities that lead to profitable growth. Watch this video to learn more about how our Cloud-Native Application-Protection Platform, Prisma Cloud, accelerates c...

Watch Now

An 819% Increase in Leads Earns Winning Google Premier Partner Award Honors

video | March 10, 2023

Dimov Tax and CPA Services (Dimov) has delivered top-notch accounting and tax services to businesses and individuals for over 12 years. Reviews from current clients are glowing, but Dimov Tax wanted to grow their client-base and needed a marketing strategy that went beyond word of mouth. Originally launching with 1/100 of what is the current marketing budget, LP has increased leads by 819%....

Watch Now

Prelo's Affiliate Partner Program - Earn 30% Lifetime Commission On Prelo

video | January 29, 2023

Prelo's Affiliate Lifetime Deal allows You to earn recurring 30% commission with Prelo. If you have a large network of SMBs, especially digital agencies and consulting teams then Prelo is perfect for your network. Check out https://affiliates.prelo.io and get your company registered. If you're struggling to find new clients to grow your company's revenue, Prelo is a client-discovery tool that makes it easy for growing companies to target clients that have the budget to pay for their services. It uses AI to find the clients and accelerate the creation of personalized sales emails that will get an appointment with the customer....

Watch Now

Spotlight

The Bridge Corporation (Bridge Marketing)

BRIDGE is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer. While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.

Events