Digital Summit: Charlotte

December 14-15, 2021 | USA

You will have access to over 40 in-depth, digital marketing sessions, led by top experts in the marketing world. Fill your brain and notebook with the latest cutting-edge marketing strategies and tactics. Meet with industry leaders like HarperCollins, Salesforce, LinkedIn, Duke Energy Corporation, Cisco, UNC Charlotte, Harlem Globetrotters, Red Ventures, Carolina Panthers, and more! Get inspired and hear what’s on the horizon in marketing with keynotes from Spotify’s Global Creative Strategist, Jenny Hoffman, and Atlanta Hawks’ Executive VP & CMO, Melissa Proctor.  Take your marketing strategy up a notch with 3 in-depth Masterclasses! Each session has 4 hours of deep-dive content, packed with actionable tips and insights that will make a huge impact on your team’s marketing in 2021.

Spotlight

People-based marketing is so important to payers today in the advent of the amount of consumerism in the early 2000s and the amount of data that payers sit on be it acquisition data, claim data, member data. People-based marketing is the ability to use data to drive decisions on a personal 1:1 Level. At the end of the day it means more profitable membership for their organization.

I think there are a lot of insurers who are practicing people based marketing and doing it well. Many that come to mind are Humana, EmblemHealth, Medical Mutual and Anthem, they happen to be our clients, but when you think of the practice of people-based marketing being able to have the infrastructure to data data driven marketing to next levels, those are the ones that come to mind because they are looking at their population in a very personalized way and delivering very relevant messaging on a relevant bases and that really is at the core what people-based marketing is.


OTHER PAST CONFERENCES

World Marketing Summit

December 9-10, 2021 | India

The digital marketing landscape that encompasses SEO, social media, PPC, AdTech, MArTech, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts.

DMWF Europe

November 23-24, 2021 | Netherlands

DMWF Europe returns to the RAI in Amsterdam for a must-see event, bringing together the best and brightest minds in digital marketing for a multi-day in-person conference and expo offering an unmissable unique learning experience. Speakers at the forefront of their industry will be on stage providing the guidance and essential skills marketers need to surpass their 2021 marketing goals. Our unrivalled content will inspire, inform and support marketers in being the best they can be! Become an integral part of a network of marketing leaders.

Digital Marketing World Forum

November 23-24, 2021 | Netherlands

Digital Marketing World Forum Conference Europe, RAI Amsterdam, November 2021; Content Marketing, eCommerce, AI, VR, Mobile, Social & Influencer. With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights, networking, and discussion from leading global brands. Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile, this conference is not to be missed. #DMWF Europe prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. The agenda will focus on supporting marketers to tackle challenges they’re facing to inspire and share practical advice to help to plan, implement and execute new strategies to impact their campaigns for the future.

Lead Generation World: San Diego

January 16-18, 2022 | USA

Lead Generation World is not just another conference! We were born and bred in the lead generation industry and have a passion for bringing the industry together in a meaningful way. If you generate leads, buy leads for your company, or provide services to those that do both, this is the conference for you! Lead Generation World brings a fully immersive feel to its attendees. Offering a resort like experience with limitless opportunities to network and engage. Experience a conference like no other before this coming January 2022 in San Diego! Sunday attendees can start networking by joining the LGW Golf Tournament at neighboring Riverwalk Golf Course (Purchased as add-on through registration process) Lead buyers will enjoy dedicated tracks tailored specifically to buying and managing leads Exhibitors will experience an active exhibit hall that hosts multiple networking events throughout the show All attendee will enjoy live music at the VIP cocktail party and at the opening networking event LGW brings together the brightest minds in the industry and those that want to improve their lead generation campaigns from creation to close. LGW’s primary focus is to help Advertisers and Lead Buyers successfully navigate the lead generation ecosystem by providing highly targeted and insightful content alongside exclusive networking opportunities with companies that can support their efforts.

Spotlight

People-based marketing is so important to payers today in the advent of the amount of consumerism in the early 2000s and the amount of data that payers sit on be it acquisition data, claim data, member data. People-based marketing is the ability to use data to drive decisions on a personal 1:1 Level. At the end of the day it means more profitable membership for their organization.

I think there are a lot of insurers who are practicing people based marketing and doing it well. Many that come to mind are Humana, EmblemHealth, Medical Mutual and Anthem, they happen to be our clients, but when you think of the practice of people-based marketing being able to have the infrastructure to data data driven marketing to next levels, those are the ones that come to mind because they are looking at their population in a very personalized way and delivering very relevant messaging on a relevant bases and that really is at the core what people-based marketing is.

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