Learn why and how marketers should implement this ASAP.
Essentially, it works. Relevancy is all the buzz and paramount for building
relationships between a business and its customers and prospects. One of
the best ways to demonstrate it is through personalization, which doesn’t simply
mean, “Dear Kelly.” But efforts must be consistent and not one-offs. Once you’ve
engaged shoppers and shown them you know them, they expect it. Start sending
generic, and it’s a turn off. They unsubscribe, they don’t click through, ignore
your messages, change loyalties, and it costs you in sales.