Your Content Marketing Success Metrics Are All Wrong

Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your content based on pageviews, clicks, form fills, and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today is that once someone clicks, we have no idea if they actually consumed the content. In short, our metrics and measurement are based largely on hope.
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Spotlight

OTHER ON-DEMAND WEBINARS

The 2022 Marketing Transformation Blueprint

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.
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Jump Start Your Social Media Marketing

GoToWebinar

Join us as we discuss how you can jump start your social media including: - Picking the right platform - Finding the right content - The Sunderland Group tool that makes it EASY.
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Get Your Channel’s Attention & Increase Performance: The 4 Content Secrets You’re Not Using

Whether you’re building a partner program from scratch or scaling your existing one, your marketing strategy should be top of mind. Join Allbound and Magnetude Consulting for our webinar on March 10th to learn 4 content secrets proven to work. We’ll help you build a foolproof equation to increase your channel performance and keep your partners engaged. (That’s the definition of a win-win!)
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Why Your Business Needs Digital Marketing

Avelient Marketing

Get an overview of digital marketing and how it helps local businesses grow. Includes time for Q&A so you can ask questions!
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