Work Smarter with SEO: Time Saving Tips to Drive More Sales

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.

Hi everyone! First, I want to kick things off with a little bit of scary news. This past year, Rand Fishkin from SEO Moz, now of SparkToro, released this slide in one of his presentations about the ever-changing SERPs and on-SERP SEO, to discuss some trends that we’ve been seeing in terms of where traffic is really headed. In his presentation, Rand compared organic traffic starting on February 2016 to February 2018, to see what big changes occurred in terms of traffic. If we start with the top row and look at desktop, we can see that in general, desktop between 2016 and 2018 is the same-ish. Paid traffic grew just slightly. And then there’s this “no clicks” category – and this no clicks category is really intriguing, because this means there’s information that’s coming from Google’s own properties, or from various search integrations that basically are not delivering traffic to your site, so that’s 34% of searches that don’t result in a click.

Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly. When it comes to lead generation, the things that move the needle and yield big results include: Learn about these aspects of lead generation in our on-demand webinar with Data.com's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.

During the Social Media webinar, you will learn: - The dire mistakes agents make on social media - Best practices to improve lead generation on social media - How to grow your social media networks - the right way - How to properly increase your brand's awareness - The correct way to post content