Winning Partner Mindshare through Differentiation

Webinars can provide another layer of marketing and sales data. Whilst ‘more data’ is what most marketers strive for, it can present a communication challenge. What to say, to whom, and why? Attend this webinar and find out why webinars aren’t just an effective communication channel, but also a source of rich data, which can be used effectively when coupled with marketing automation technology.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!

Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever and so is using that data to enhance the customer experience. In this webinar, Catie Ivey, VP of Client Partnerships at Insightpool, shares some actionable advice on gathering social data and using it to make your customers happier.

Integrated marketing strategy is making a comeback. After several years in which the key to success has been “all digital, all the time”, the best minds in marketing are focused on perfecting strategies that ensure that SEO, paid search, traditional media, and targeted community-based partnerships reinforce and support each other for maximum impact.