Winning in B2B E-commerce: How ibSupply Grew Site Search Revenue by 40%

Unbxd

B2B e-commerce sites can no longer get away with just online processing added to their basic utilitarian print catalogs. Most leaders in the space have already made their move towards delivering a stellar customer experience that adds to their revenue.  ibSupply is one such leader that tirelessly worked towards improving their on-site search experience recently, which increased their site search revenue by 40%. “It was frustrating to see that buyers were not able to find the products they were looking for,” says Harley Thomas - Senior Director of Corporate and Digital Marketing, ibSupply.
Watch Now

Spotlight

Nanigans develops world-class multichannel advertising automation software that enables performance marketing teams to take control of their digital advertising in-house. Since 2010, Nanigans has been chosen by the world’s largest ecommerce, gaming, and other internet companies such as eBay, Wayfair, and Wooga. Offered through a SaaS model, Nanigans software features sophisticated tools for cross-channel ROI, predictive optimization, real-time business intelligence, endto-end workflow automation, and unified data activation. This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.


OTHER ON-DEMAND WEBINARS

Marketing Cloud Live Demo: Create 1-to-1 Customer Journeys

Salesforce

Register to join our upcoming live webinars, or listen to on-demand webinars at any time. Whatever your business need, you'll find a wealth of knowledge and business insights.
Watch Now

Interactive Content Marketing: The Future of Your Funnel

Marketo

How SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Watch Now

Building a Living & Breathing Marketing Strategy for Local Businesses

G/O Digital

With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. But there's no magic potion for success. It doesn't happen overnight; it doesn't result from deploying a campaign or two, here and there, and then forgetting about it. Rather, marketing is a living and breathing strategy that requires continual nurturing and optimization, and is vital for small businesses to grow and flourish. Watch this webinar and walk away with actionable tips to grow your bottom line, year after year. What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses. How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning. The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing. Why it's critical to analyse data, test multiple variations and apply lessons from post-campaign data to optimize for future success. Digital marketing can be tough to grasp, and even tougher to execute well. But that doesn't mean businesses should ever settle for anything less than the best results.
Watch Now

HOW TO BUILD AN EFFECTIVE B2B CONTENT MARKETING STRATEGY

DemandWave

According to Content Marketing Institute, 88% of B2B marketers use content marketing, but just 30% describe their organization as “effective” at content marketing.
Watch Now

Spotlight

Nanigans develops world-class multichannel advertising automation software that enables performance marketing teams to take control of their digital advertising in-house. Since 2010, Nanigans has been chosen by the world’s largest ecommerce, gaming, and other internet companies such as eBay, Wayfair, and Wooga. Offered through a SaaS model, Nanigans software features sophisticated tools for cross-channel ROI, predictive optimization, real-time business intelligence, endto-end workflow automation, and unified data activation. This report is representative of Facebook® ad impressions delivered by customers leveraging Nanigans advertising automation software. It includes ad spend on both Facebook desktop and Facebook mobile, and excludes Facebook Exchange. The vast majority of Nanigans customers are direct response advertisers at ecommerce, gaming, and other internet companies. Many leverage Nanigans’ ROI-based bidding algorithms, which focus on reaching high value and high ROI audiences (e.g. those who make purchases) and typically cost more to reach. As such, the data in this report should not be used as a proxy for the overall Facebook marketplace. The data in this report should not be compared to any prior or future benchmark reports due to variations in the dynamic nature of the data set each new quarter.

resources