What Local Marketers Must Know About the New Google AdWords

BIS Designs provides web design and digital marketing services to hundreds of small and medium businesses in the local market. With the solid understanding that marketing is vital to the success of your business, BIS Designs is de-bunking the “if you build it, they will come” myth by providing the highest quality web design and digital marketing solutions available. Headquartered in Robertsdale, Alabama, BIS Designs has been serving Gulf Coast businesses for over 6 years.

Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long-term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundamental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.

If you use traditional ROI models to determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong. Traditional ROI models typically don’t account for results outside of shopping-cart revenue. After all, in B2B, it’s not unusual for a customer to search online, research products on your website – and then call in and talk to their account manager to place the order. Or they may be getting product data from your website to put together bids.

Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video. Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.