Using Data and Analytics to Drive Omnichannel Marketing

How big is your existing customer and digital base? • Number of customers • Number of digitally enabled customers • Number of digitally active customers • Number of customers that have a valid SMS

Need a content strategy that covers governance, workflows, and training guidelines? Come learn about the essential content strategy elements, why governance and workflow structures are the foundational to long-term success, and how to building an executable, practical content strategy requires working across silos. Walk away with a core understanding of where your organization is, and the next steps you might take in order to build a scalable content strategy for marketing.

A website with no traffic is like a ghost town! There are many SEO myths that could be keeping you from improving your website search traffic and rankings. Are you afraid your website is doomed to stay hidden in the shadows? Join Sparkroom’s SEO specialist as we lead you of out the darkness. Discover the real impact blogs, mobilization, and keywords have on your site traffic. In this webinar, learn how to ignore SEO myths and implement the best practices that could stimulate positive traffic for your websites.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!