Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i
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It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends.
Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay.
Their discussion leverages data from our recent study on partnering trends including:
Why driving demand is more important now than ever
Can and/or will solution providers market with a vendor?
Evolving MDF
Driving digital marketing
Designing holistic digital campaigns
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Brightedge
As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.
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Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?
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