Twenty reasons why B2B loves account-based marketing

Demandbase

The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.
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Spotlight

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for customers to access information anytime and anywhere, share their own brand experiences and influence the purchase decisions of others has elevated the expectations of how brands market to their customers.


OTHER ON-DEMAND WEBINARS

11 Strategies to Grow Your Business with Email & Social Media

Pinpointe

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel. Your prospects and customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing relevant information.
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From Single Channel to Journey Analytics – A Unified Approach

NICE

In order to have effective analytics, you need a unified interaction analytics solution that accurately searches, identifies, and draws conclusions from a single pool of audio, chat, e-mail, and text interactions. In this webinar you will learn about the benefits of NICE Nexidia Analytics from the micro to the macro level. On the micro level, we'll provide deep insights on how to improve the quality and effectiveness of masses of individual interactions. On the macro level, we will highlight solutions that enable tracking and understanding of the customer’s entire journey across all touchpoints.
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Marketing for Asset Management: How to Nurture Prospects to Grow AUM

Marketo

While prospects and clients become more tech savvy, you are still tasked with the same objective: build trust, educate prospects on macro-economic events that will impact investments and grow AUM. Watch Mike Madden, Senior Demand Programs Manager at Marketo, to learn how to nurture prospects by investor persona, drive personalized engagement at scale, and build long-lasting relationships through digital channels. You'll learn: How to create conversations and not campaigns.
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The Evolution of Marketing

Search Engine Journal

When it comes to marketing, it’s all about how we talk to each other. Author of Disruptive Marketing and Communications Designer at Microsoft Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to speak about how communication and emotion affect marketing. Geoff and Kelsey also discuss the evolution of voice search and its impact on communicating with consumers.
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Spotlight

Email continues to reign as one of the most profitable channels for marketers and a valuable touchpoint in the path to purchase. However, as most marketers today know, customers don’t see in channels, they engage with a brand. The ability for customers to access information anytime and anywhere, share their own brand experiences and influence the purchase decisions of others has elevated the expectations of how brands market to their customers.

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