Twenty reasons why B2B loves account-based marketing

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.