You may be familiar with Customer Relationship Management, or “CRM” solutions like Salesforce, Microsoft Dynamics 365, Sugar CRM, and others. You likely have a CRM solution in place at your company, but are you getting the greatest bang for your buck? Are you taking advantage of the full capabilities CRM can provide Lubricant Marketers?
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For high-tech manufacturers, the channel accounts for 50 to 80% of their revenue. But it also comes with its fair share of challenges. This reality leaves many companies searching for new ways to optimize channel management to increase operational efficiency and foster long-term partner engagement. Watch this 3-part Channel Chat Series featuring Model N and our channel expert guests from Sonos and Channelnomics, where we discuss all things channel, from management to channel data to rebates. Hear trends, best practices, and innovative approaches for maximizing channel revenue.
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As marketers, we should be laser-focused on activities supporting sales revenue goals. This means driving visibility and relevant engagement with core accounts. For this same reason, many top partners turn to vendor MDF rewards as fuel for scaling their GTM with existing clients, while also generating quality leads for net-new accounts.
In this webinar replay, join a panel of IT industry marketing pros to hear learnings from recent research on effective MDF utilization in your channel strategy.
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Twenty Over Ten
As crazy as it is, 2018 is coming to an end and 2019 is coming up quickly! It’s never too early to start thinking about your digital marketing strategy for next year. We all know that having a solid online presence is a must in today’s digital age, but some tactics are starting to work better than others. There are a few new star players in the digital marketing game, so you’ll need to catch up on the latest trends before planning for next year.
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