Thriving in the Content Marketing Jungle: Lessons from Leading Practitioners

When it comes to content marketing, selecting the best tools and deploying the latest tactics is tricky stuff. Join host Lauren Cowher, Customer Success Manager at WriterAccess, and guest Michael Gerard, CMO of Curata, for our 61st monthly webinar. Michael will take you through a summary of Curata’s 4th survey of 600 marketing organizations, and offer insights on how you can differentiate your own content marketing strategy to win the war of words on the web.
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Spotlight

Apps have become part of the consumers' everyday lives. They are most commonly used for gain in the areas of communication, entertainment, and skill . Branded apps have grown significantly, not only in their features, but as personal tools for marketing. Companies like Coca-Cola and Nike, or bands like The Rolling Stones, use their branded apps to help promote their overall product with excitement and efficiency to the user.


OTHER ON-DEMAND WEBINARS

5 Proven-Methods to Create Content for a Consistent Customer Experience

Kapost

When it comes to the customer experience consistency is key, especially when it costs 5x more to acquire a new customer than to keep an existing one. So, how do you design a cohesive, seamless customer experience that excites your new customers and keeps the loyalty of your customers? Join Kapost and BrightTALK as we walk through the copious ways a single piece of content can be leveraged throughout different points in the journey to reduce churn and to spike upsell potential. Kapost will share some of the latest insights from their 2016 B2B Customer Experience Benchmark Report such as how to: - Create a standardized, repeatable process across teams, tools, and channels that creates a full-funnel customer experience - Ensure your content is accessible for your key users, so they have a straightforward process for consuming information - Improve the process strategically from both a quantitative and qualitative perspective
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27 Design & Content Tips for Creating Clickable Email Campaigns

Pinpointe

Learn the top 5 email marketing trends and get a ton of easily digestible email design and content tips. You’ll also see a couple of before and after email campaigns.
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How Real-Time Content Marketing Can Supercharge Social Engagement

Sysomos

In this webinar you’ll learn how to build a real-time content marketing engine that will empower your team to create the kind of responsive, high-impact content that consumers love to share. We’ll show you what the tangible benefits of real time marketing can be, and what processes, policies and tools you need to implement to make it work for you.
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Make content marketing simple: Bumper Edition

Axonn Media

Axonn Media presents a host of content marketing experts to help simplify your content marketing in this bumper webinar.
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Spotlight

Apps have become part of the consumers' everyday lives. They are most commonly used for gain in the areas of communication, entertainment, and skill . Branded apps have grown significantly, not only in their features, but as personal tools for marketing. Companies like Coca-Cola and Nike, or bands like The Rolling Stones, use their branded apps to help promote their overall product with excitement and efficiency to the user.

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