Three Tips for Delivering Personalized Marketing Campaigns

In today’s digital world, it’s increasingly important to be real and human with your customers and prospects. This means listening carefully to what your audience has to say and then responding thoughtfully. For the conversation to be successful, you need to deliver relevant messages in real-time. This kind of personalized, real-time communication requires training, practice, and maybe even some company restructuring. This free webinar hosted by Adobe and Merkle explores best practices to keep in mind on your road to real-time personalization.
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OTHER ON-DEMAND WEBINARS

Building the Roadmap to SEO Success: Maxim Integrated

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As a digital marketing manager, Jeanne continues to transform Maxim Integrated into a more digitally-tuned, agile company, through data-driven marketing and enterprise-wide education. Managing analytics and SEO since 2013, she leverages both areas to increase customer acquisition and drive customer engagement.As a key leader in Maxim’s web redesign in 2014, she led the efforts to optimize the website experience with SEO in mind. This redesign resulted in an over 30% increase in organic traffic for the company’s top product area. Jeanne also led the company’s Storefront UI redesign, which resulted in 300% revenue growth for its e-commerce channel.
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Rewarded Video Advertising: How to Engage the Mobile Gamer

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In this webinar, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
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CRN Channel Casts

CRN ChannelCasts are versatile, web-based seminars that can be used to educate and inform solution providers on any topic. Give your partners the training and motivation they need to increase revenue and grow their businesses, or introduce prospective partners to your offerings and the benefits of your partner program.
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How to Harness Cross-Channel Advertising To Reach Your Audience

One of the many challenges marketers face is the ever growing need to keep up to date with new channels, devices, and technologies to reach the end consumer. Consumers are spread thin across several devices, websites, and platforms, so reaching them where they already consume or interact with content is how the modern marketer is approaching scaling their businesses.
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