The Secrets of Successful B2B Marketing Webinars

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Join us for a fact-filled session on how you can make your company’s marketing webinars more effective at capturing interest from your target market and converting that interest into sales leads. Ken Molay, president of Webinar Success and a former director of product marketing, presents tips to help you plan, prepare, and deliver webinars as a part of your marketing program. Webinar Success and a former director of product marketing, presents tips to help you plan, prepare, and deliver webinars as a part of your marketing program.
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Spotlight

Email marketing is often discussed as an alternative to social media marketing. In fact, it has been known to outperform social when it comes to overall conversions. However, modern marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.


OTHER ON-DEMAND WEBINARS

Video Puts Brand Storytelling in Motion

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Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.
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Addressing Diversity in the Channel

What does diversity in channel look like? We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in channel.
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How to Build Loyal Communities Through SMS Marketing

Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community. Watch this webinar and learn: Why text messaging is a valuable brand communications channel Tips to deploy a text campaign to drive action, revenue, and engagement How People magazine and Williams-Sonoma used texts to strengthen loyalty and drive revenue
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Supercharge your target marketing

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Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.
Watch Now

Spotlight

Email marketing is often discussed as an alternative to social media marketing. In fact, it has been known to outperform social when it comes to overall conversions. However, modern marketing campaigns need to be more diverse to reach the broadest audience. An infographic from ReachMail shows just how well social and email marketing can work together.

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