The Secrets of Successful B2B Marketing Webinars

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

What does diversity in channel look like? We sat down with Karine Elsen, VP of Partner Marketing at Avalara, and Gauri Chawla, VP of Global Partners and Alliances at inRiver to address the realities of diversity in channel.

Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community. Watch this webinar and learn: Why text messaging is a valuable brand communications channel Tips to deploy a text campaign to drive action, revenue, and engagement How People magazine and Williams-Sonoma used texts to strengthen loyalty and drive revenue

Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.