The Secrets of Successful B2B Marketing Webinars

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Join us for a fact-filled session on how you can make your company’s marketing webinars more effective at capturing interest from your target market and converting that interest into sales leads. Ken Molay, president of Webinar Success and a former director of product marketing, presents tips to help you plan, prepare, and deliver webinars as a part of your marketing program. Webinar Success and a former director of product marketing, presents tips to help you plan, prepare, and deliver webinars as a part of your marketing program.
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Spotlight

Artificial Intelligence is changing digital marketing in many ways. Here are some ways in which you can use AI to grow your business.

OTHER ON-DEMAND WEBINARS

How To Write High Converting Ad Copy For Facebook Ads

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Want to learn more about copywriting for Facebook Ads? Ana Gotter is a freelance copywriter and content marketer who has been writing for AdEspresso for over three years. She specializes in PPC copy, and has seen how a change in ad text can take an ad from $12 per click to $1.29 per click. Facebook Ads has been growing in popularity amongst marketers, and more competition means less space for ads. In feeds that are increasingly filled with personalized content for each user, it’s essential to know how to write copy that will resonate with each individual audience niche, and how to do it quickly.
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Build a Through-Channel Marketing Strategy with Concrete Results

Channel marketers have a difficult hill to climb, with increasing revenue targets, partner engagement challenges and lack of visibility into opportunity conversion. Partners have limited marketing bandwidth, don’t have the time or resources to learn a new content platform, or create their own marketing programs to execute. Through-channel marketing is the answer and partners have an easy way to supply you with pipeline results and feedback.
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How To Master Google Bidding Strategies

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Google Ads bidding strategies can help you make the most out of your campaign but can be complicated to set up correctly.In this webinar with Chiara Iacoponi, Senior Ads Strategist at Google, we will learn how to leverage the power of machine learning with Google Ads smart bidding strategies. During this one hour training, Chiara will share best practices on how to use Google Ads bidding strategies to improve your campaigns results.
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5 Predictions of Channel Software –What Should Your ROI Be?

What is the future state of channel software and ROI? Join Daniel Graff-Radford, CEO of Allbound, and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester, as they discuss how to progress in the future of channel. In this webinar you’ll learn: What is coming in the future of channel How channel software is evolving What ROI to expect What happens when you’re behind the curve Q+A
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