The Importance of Social Customer Care in 2018

Sprout Social

The world today is a social media-driven place, where customers take to their favorite social platforms to gush about the brands they love and air their grievances about the ones they don’t.But social isn’t just a soapbox for people to yell from 54% are using the platform to actually get a response from a business. That’s where good customer care comes in.Join our upcoming webinar where Sprout Social and Twitter explore what it takes to build a world-class customer care strategy.
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Spotlight

This document presents B2B digital marketing for SMEs. At a time when it has become essential to place digital marketing at the core of each company’s marketing mix, plenty of marketing people and decision-makers working in SMEs are still hesitant to deploy it, despite its vital importance and its huge potential. Companies tend to shirk away from digital marketing because it is still relatively new in the B2B context, and is perceived as complex:


OTHER ON-DEMAND WEBINARS

5 Easy Tips to Skyrocket Your Instagram Marketing This Year

SEJ ThinkTank

Looking to grow your business and better engage with potential customers? Then add Instagram marketing to your social media strategy. Instagram is home to a highly engaged and active user base a potential goldmine for smart brands and businesses that know how to do marketing right.
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Social Media and Email - A Heavenly Partnership

Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more! Learn: How we think email marketing and social media work best together - strategy, project planning & process, measurement & more, Which brands do this well and why - in retail, financial services, travel, utilities, other verticals, Final tips, tricks and solutions.
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How to Integrate PR into SEO Strategy

Samuel Scott, the Senior Director of SEO & Digital Marketing at The Cline Group, will discuss how traditional public relations is the best way to build brand awareness and earn quality, authoritative backlinks. He'll walk you through the process of goal identification, target market identification, messaging and positioning, media list creation, press release development, and pitching. Scott will also describe how to integrate SEO and PR best practices into a holistic, integrated marketing strategy.
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How to Use Social Media to Provide Great Customer Support and Product Education

verticalresponse

Kristie Wells, Director of Global Social Media and Customer Engagement at Ancestry.com Kristie is one of the most experienced and respected social media practitioners in the business. We sit down with her to examine best practices in using social media for customer and why it’s important for companies both large and small.
Watch Now

Spotlight

This document presents B2B digital marketing for SMEs. At a time when it has become essential to place digital marketing at the core of each company’s marketing mix, plenty of marketing people and decision-makers working in SMEs are still hesitant to deploy it, despite its vital importance and its huge potential. Companies tend to shirk away from digital marketing because it is still relatively new in the B2B context, and is perceived as complex:

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