The Future of Social ROI

HootSuite

The future of business is digital and social media is a pivotal part of that. In fact, we’re seeing unprecedented social growth in marketing and customer care. But to unlock that calibre of growth and create advocacy, brands have to be authentic in the relationships they build. We can show you how.

In this webinar we cover:

Where to find the growth opportunities for businesses in social
How to turn customers and employees into advocates
Using data intelligence to unlock these opportunities in meaningful ways
This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.
Watch Now

Spotlight

In digital analytics, KPIs represent how the digital strategy is integrating with the company-wide strategy. First, there must be consensus about the strategic choice of KPIs; everyone should agree on what the KPIs represent, and which interpretations can be attributed to their variations. A KPI (or rather a group of KPIs, as they usually are used in groups) is a kind of language, a generalised way of communicating about the effectiveness of digital projects, and their propensity for success. Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain.


OTHER ON-DEMAND WEBINARS

Thriving in the Content Marketing Jungle: Lessons from Leading Practitioners

When it comes to content marketing, selecting the best tools and deploying the latest tactics is tricky stuff. Join host Lauren Cowher, Customer Success Manager at WriterAccess, and guest Michael Gerard, CMO of Curata, for our 61st monthly webinar. Michael will take you through a summary of Curata’s 4th survey of 600 marketing organizations, and offer insights on how you can differentiate your own content marketing strategy to win the war of words on the web.
Watch Now

DIGITAL DEMAND FROM CLICK TO CLOSE: REALIGNING SEARCH MARKETING FOR THE B2B BUYER

DemandWave

71% of B2B decision-makers begin their research with a search engine. Clearly, SEO is an opportunity you can’t afford to miss. Influencing the buyer’s journey at the first touch point is critical.
Watch Now

What Local Marketers Must Know About the New Google AdWords

Acquisio

AdWords has made some major changes recently, from the elimination of the right rail ads on Google Search Results Pages to device-specific bidding, in-store conversion tracking, promoted pins on Google Maps, and Expanded Text Ads. Greg Sterling from Local Search Association and David McIninch, CRO of Acquisio, discuss how these changes affect local marketers and explain what needs to be done to succeed in the new AdWords environment.
Watch Now

How to Choose the Right Content Marketing System

MarketingProfs

As content marketing teams continue to increase in size, produce higher volumes, and experiment with new asset formats, the tools and processes that once worked simply don't scale. Content marketers deserve purpose-built products to create, manage, and measure content effectively.
Watch Now

Spotlight

In digital analytics, KPIs represent how the digital strategy is integrating with the company-wide strategy. First, there must be consensus about the strategic choice of KPIs; everyone should agree on what the KPIs represent, and which interpretations can be attributed to their variations. A KPI (or rather a group of KPIs, as they usually are used in groups) is a kind of language, a generalised way of communicating about the effectiveness of digital projects, and their propensity for success. Digital Marketing Certified Associate (DMCA) is a course designed by the industry experts to help you get a complete 360-degree knowledge in the digital marketing domain.

resources