In this first episode of our “Partnership Ecosystems Improvement” series and as an introduction, we will present some of the most common and painful challenges encountered by vendors and partners, along with a few others that may not be obvious and yet may negatively impact the success of a specific partnership or even an entire partner ecosystem.
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Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?
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A solid landing page is a key part of a high-converting marketing funnel, but the best landing page in the world won't help if your visitors aren't qualified. In this in-depth webinar, PPC leader Brad Geddes will explain how to optimize your AdWords campaigns to drive the most qualified leads possible to your landing pages.
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We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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