Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.
Watch Now
Channel management, and product management. Two very separate disciplines. TOO separate, in our opinion. Channel managers toil away, managing distributors, wholesalers, and manufacturers’ reps. They have to try to make the existing products work for all of them. And product managers mostly focus on direct customers.
Watch Now
While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
Watch Now
Square 2 Marketing
Conversational AI: Automate human-to-human interactions to improve the customer experience and the enjoyment that your employees have in their work.
Watch Now