The 5 Keys to B2B Content Marketing Success

Online video is one of the hottest marketing trends for 2019. While most marketers recognize the need to use video more effectively throughout the buyer's journey, they struggle with where to start, how to prioritize their video production efforts, and how to build a plan to ensure they stay on time and on budget.

In this webinar you’ll learn how to build a real-time content marketing engine that will empower your team to create the kind of responsive, high-impact content that consumers love to share. We’ll show you what the tangible benefits of real time marketing can be, and what processes, policies and tools you need to implement to make it work for you.

We all know how powerful video is as a communication channel, but as marketers, it can be challenging for us to decide what platforms to use to host and promote our content. YouTube is a great start, but how can marketers control the buyer’s journey on a third-party platform designed to keep viewers from leaving?We’re here to help explain why you actually need third-party video platforms to create a complete video strategy that can help you drive revenue.

ChannelAdvisor’s spring 2022 product release is now available and it’s filled with more opportunities to help brands and retailers market, sell, fulfill and optimize their e-commerce endeavors. Senior Product Marketing Manager Greg Ives will share details about the latest product release in Spring 2022 Product Release: New Platform Enhancements, Partnerships, Channel Support & More, including: Managed Support for Advertising on TikTok Revamped ChannelAdvisor Support Center and Learning Center New fulfillment options and support for platforms such as Bol.com, AboutYou and Castlegate, Wayfair’s logistics network And more