Social Media on a Budget: Best Practices, Tools for SB & Non-Profts

Search Engine Journal

On Wednesday, April 6th, SEJ’s Social Producer, Caitlin Rulien, joined the SEJ Think Tank to give a presentation on how to succeed on social media when you are working with limited resources – either because you have limited time, a small staff, or a very small budget. Her tips and tools are particularly useful if you own or work for a small business or non-profit.
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Spotlight

Online video was once considered an afterthought in most advertising campaigns, however, over the past two years, we have witnessed a tremendous shift within digital marketing from desktop to mobile. Last year we saw advertisers start to take mobile seriously, in 2017 expect o see video an influx in online video content and advertising. Cisco recently stated in The Guardian, that by 2017, video will account for 69% of all consumer internet traffic. One in three Britons view at least one online video per week, which is 20 million people in the UK alone.


OTHER ON-DEMAND WEBINARS

Google AdWords for Beginners

LeadSquared

‘Google AdWords for Beginners’ webinar session and all the answers we had to write! But I’m glad they did and I hope all those of you who attended it, found value in doing so.It was the webinar that broke all records and created history in terms of webinar registrations in LeadSquared! Presenter and AdNabu CEO, Salil Panikkaveettil was rather nervous at the start but eased his way into it like a pro.
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5 Tips for Organizing Your Content Marketing Workflow

Content marketers are always fighting with workflow chaos—simple approval processes can take weeks; management’s priorities are a moving target; budget issues delay deliverables; spreadsheets, meetings, and email threads create information silos between content teams ... you’ve probably seen it all before.
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Grow Your Business with Hub & Spoke Content Marketing

Vertical Measures

If you’re serious about growing traffic, leads, and business from your website in 2016, content marketing is a must. Over the last 9 years, we’ve learned many lessons in developing content marketing strategies for our clients and for ourselves. One of the strategies that we’ve embraced is the hub and spoke model of content marketing. In this webinar you’ll learn: What hub and spoke content marketing is (the Vertical Measures definition) Best practices for developing integrated campaigns How to create a comprehensive hub people will want to access Tactics to create spokes to support your hub How to schedule and plan out your campaign for maximum impact Register to attend to get a sample campaign calendar, and review the results we’ve been able to achieve with this model. We’ll also provide some examples of other successful campaigns along with some tools to help you get started.
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The 3 Social Media Waves of the Black Lives Matter Movement

ana

The Black Lives Matter movement has been fueled not just by incidents of violence against Black people, but through social media, which has flooded powerful messages and disturbing videos straight to our phones. While technology has created universal awareness of #BLM, it has also distorted it as the movement takes on different meanings depending on who you follow and your personalized content feedback loop.
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Spotlight

Online video was once considered an afterthought in most advertising campaigns, however, over the past two years, we have witnessed a tremendous shift within digital marketing from desktop to mobile. Last year we saw advertisers start to take mobile seriously, in 2017 expect o see video an influx in online video content and advertising. Cisco recently stated in The Guardian, that by 2017, video will account for 69% of all consumer internet traffic. One in three Britons view at least one online video per week, which is 20 million people in the UK alone.

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