Social Media Marketing in the Healthcare Industry

In this free webinar Ahava Leibtag, Content Strategist & President, Aha Media Group, talks about her advice for anyone doing social media marketing in the healthcare industry. Brands are starting to become aware that they need to focus more on the consumer than they do on the brand. There is not a huge difference between healthcare, or financial services, or insurance, where there’s a lot of jargon and people don’t have literacy on those topics until they start to develop them, but obviously, picking a doctor is a lot different than buying a skirt from The Gap. The challenges that are inherent in industries where people are making important decisions, and using content to do that, are different than the challenges faced by a retail, or other types of businesses.