Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.
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Audiences need educational content more than ever. In an effort to stay ahead of trends, learn new skills and identify the solutions they need, professionals have increased their digital content consumption year after year.
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adespresso
Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video.
Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.
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When used the right way, it can be a treasure trove that can help all your teams:
Personalize in-app product experiences
Create highly targeted segmentation for persona development
Automate marketing messaging
Develop use-case specific ads
Make more informed decisions about future integrations
Nurture your leads through the sales funnel
But without the proper tools and processes in place to organize and distribute that data, you’re instead looking at a useless silo. In other words, you’ll be feeling more like the kid who gets stuck in the corner of the Bouncy House.
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