Understandably, social media marketing and Facebook in particular is the answer to
next gen marketing and the reason why everyone is eager to join the bandwagon.
However, you must still work on your marketing campaign to achieve your goals;
Facebook is a tool that you can use to accelerate the campaign. For a Facebook
campaign to be successful, you must understand the goals of your campaign. Ask
yourself questions like: Do you want to reach new customers or existing ones? Do you
expect to generate direct revenue from this campaign? Are you trying to increase your
referral business? Are you trying to reposition your brand or product? Do you want to
improve the customer perception about your customer service? Are you trying to
establish a platform for your future products or services? Answering these questions will
help you decide how aggressive your marketing strategies should be. Design your
marketing strategy bearing in mind that Facebook is an interactive medium.