Social Media for Boosting Business

YP

Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more fans, followers, and conversions, and start improving your social media marketing today.
Watch Now

Spotlight

Understandably, social media marketing and Facebook in particular is the answer to
next gen marketing and the reason why everyone is eager to join the bandwagon.
However, you must still work on your marketing campaign to achieve your goals;
Facebook is a tool that you can use to accelerate the campaign. For a Facebook
campaign to be successful, you must understand the goals of your campaign. Ask
yourself questions like: Do you want to reach new customers or existing ones? Do you
expect to generate direct revenue from this campaign? Are you trying to increase your
referral business? Are you trying to reposition your brand or product? Do you want to
improve the customer perception about your customer service? Are you trying to
establish a platform for your future products or services? Answering these questions will
help you decide how aggressive your marketing strategies should be. Design your
marketing strategy bearing in mind that Facebook is an interactive medium.


OTHER ON-DEMAND WEBINARS

Building Better Social Ads on Facebook with Hootsuite

Hootsuite

Learn how to optimize your Facebook ad spend with a rerun of our popular webinar series: Build Better Facebook Ads. Each 20-minute webinar will cover a specific use of Facebook ads from increasing brand awareness to driving conversions. All delivered by experts from both Facebook and Hootsuite. You’ll also get the chance to have any and all questions answered by our experts on both days. Just simply sign up, and join in on the conversation.
Watch Now

Media buying secrets of successful multi-channel marketers

marchex

E-commerce marketers have it easy when it comes to tracking their marketing spend. The tools and platforms used include metrics (search and display ads, website and landing pages, bid management platforms, etc.). Multi- or omnichannel marketers, however, can be challenged when a prospect leaves the digital world via the phone or a store visit. The advent of click-to-call ads and call extensions has driven up phone call volume, but has also created a blind spot for marketers when it comes to attributing their marketing spend.
Watch Now

Artificial Intelligence and the Future of Data-Driven Advertising

Adform

In the digital age, advertisers are contending with millions of data signals. With this much data available, the task of turning information into knowledge can seem daunting. It’s the job of machine learning algorithms to find value-adding signals amidst the sea of data – to find the music in the noise; and, having identified these patterns, to optimize campaigns for maximum efficiency and impact.
Watch Now

Delivering Exceptional Multichannel Customer Service

LORMAN

This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
Watch Now

Spotlight

Understandably, social media marketing and Facebook in particular is the answer to
next gen marketing and the reason why everyone is eager to join the bandwagon.
However, you must still work on your marketing campaign to achieve your goals;
Facebook is a tool that you can use to accelerate the campaign. For a Facebook
campaign to be successful, you must understand the goals of your campaign. Ask
yourself questions like: Do you want to reach new customers or existing ones? Do you
expect to generate direct revenue from this campaign? Are you trying to increase your
referral business? Are you trying to reposition your brand or product? Do you want to
improve the customer perception about your customer service? Are you trying to
establish a platform for your future products or services? Answering these questions will
help you decide how aggressive your marketing strategies should be. Design your
marketing strategy bearing in mind that Facebook is an interactive medium.

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