Social Media – Risk or Reward for Your Brand?

With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. Whether it’s an innocent but inappropriate posting by an intern, or a sophisticated hack into your passwords – all brands face some level of social media risk. What if you could dramatically decrease the risk to your accounts, so you can continue to reap the enormous economic benefits of investment in social media for your brand? Social Risk and Compliance (SRC), is an emerging essential trend to mitigate risk and adhere to regulatory requirements.
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Spotlight

OTHER ON-DEMAND WEBINARS

7 Marketing Technology Trends for 2019

Criteo

Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.
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The State of Marketing Leadership

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.
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Measuring B2B Marketing Performance: Using Software and Smarts to Deliver Marketing ROI

Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.
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Marketing and Business Growth Hacks for Technology Partners

Ready for something a little different? Awesome! Paul Green and Shannon Murphy will focus on advanced strategies that impact your ability to turn website traffic into customers. After attending this webinar, you will walk away with a greater understanding of the strategies that will allow you to make sure every cent you spend on marketing has a greater chance to turn into revenue.
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