There are two types of campaigns: those on your radar for months—and those that need to be launched yesterday. Let's talk about the latter. Whether you need to react to the cancellation of upcoming in-person events, the potential disappearance of one of your biggest channels, the acquisition of a competitor, a cyberattack, or another unexpected issue, being able to react quickly can save you from failure.
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Customers have stopped seeing a line between digital and physical channels. They flow seamlessly between them and gravitate towards brands that can do the same. Indigo has grown from a bookstore into a destination brand known for customer-centric experiences that transcend channels and build loyalty. Andrea Limbardi, Indigo’s Ch
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In this first episode of our “Partnership Ecosystems Improvement” series and as an introduction, we will present some of the most common and painful challenges encountered by vendors and partners, along with a few others that may not be obvious and yet may negatively impact the success of a specific partnership or even an entire partner ecosystem.
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AdEspresso, Inc
In today’s video we’re proud to present our first release of Rule Based Facebook Ads Optimization. Checking your campaigns every day looking for underperforming ads can be a boring and time-consuming task. Thanks to our new release you can now define optimization rules that AdEspresso will automatically apply for you, every day!
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