Rewarded Video Advertising: How to Engage the Mobile Gamer

This three-hour virtual summit will detail how you can update and upgrade your content plans, brand journalism reach and ROI, featuring content marketing and brand journalism experts Ryan Petersen (CDW), Sarah Luden (Dell) and Kelly Ahern and Robin Lord, who launched Cape Cod Healthcare's robust new content platform.

A great story is at the heart of great business content marketing, but telling it well is what makes the heart tick. We need to get beyond the buzzword of story, and into architecting both the words, and the visual experiences that actually deliver the value. Let’s explore how both great storytellers and brands go beyond resource centers, blogs, and eBooks and deliver the experiences that actually move our customers to action.

If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum and identify new ways of growing your paid landscape. Quite simply: it’s vital to utilize the power of local search in your 2021 strategy.

In this webinar, Global Partner Executives from Lenovo, Infosys-Finacle, NetApp and SoftwareONE share insights on the power of collaborative innovation and best routes to market with and through partners. Hosted by Michael Latchford, VP of Strategic Alliances and Partner Marketing Services at TechTarget. This webinar will address: Critical strategies organizations must take with partners throughout the GTM lifecycle Why collaborative innovation is essential to all companies to stay relevant and expand market share Mapping the partner business strategy and marketing efforts to the customer persona, needs and objectives