Q2 2016 Digital Marketing Report

Merkle

Since its launch in 2011, the quarterly Merkle Digital Marketing Report has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Providing benchmark data for paid search, SEO, display, social media, and comparison shopping, the Merkle DMR has developed a reputation for its accuracy in conveying the larger trends underlying performance for Google, Facebook, Yahoo, and Bing and for breaking major developments with special in-depth analyses.

In this webinar, the report’s authors, Merkle Senior Director of Research Mark Ballard and Merkle Senior Research Analyst Andy Taylor, join Merkle EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q2 2016 report and to answer audience questions about its findings. The Q2 report and webinar features a wealth of familiar benchmark metrics as well as analysis on topics.
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Spotlight

Research shows that interpretations of engagement vary widely across companies and even within departments. The term is used to describe a brand’s “best” consumers, but often remains undefined, obscuring the goal. Engagement is complex. Like a human relationship, it is the culmination of ongoing interactions and experiences with the brand.


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Marketing Automation Systems: The top marketing automation point solutions

VentureBeat

Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies. Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.

Email Marketing: Why one test triggered a 180-degree turn in how Whirlpool markets to consumers

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In this webinar, Mender explained the results of that post-Summit test and how it led to a 180-degree turn in how Whirlpool markets to its customers. By using testing and optimization, this new strategy has created a test-and-learn culture at the world's leading global home appliance manufacturer.

How To Outrank Your Competitors with SEO and PPC

Acquisio

The only way to be the best is to stand out above your competitors. You can’t control what your competitors do, but you can make sure that you are doing everything you can to attract more people to your webpage and track and re-engage those visitors.Search Engine Optimization and Pay Per Click advertising are two strategies to draw in more traffic to your site, and when coupled, they can help you improve your ranking and better position yourself against competitors.

How to Easily Manage Your Social Videos in Hootsuite

HootSuite

Now that Hootsuite supports YouTube as a core social network, it’s easier than ever to add video to your social media content mix. To take advantage of video’s impact, spend a few minutes learning how to efficiently manage videos across YouTube, Facebook, Instagram, and Twitter—all from your dashboard—by signing up for our free tutorial, How to Easily Manage Your Social Videos in Hootsuite. In this 12-minute session you’ll discover how to: Easily publish your videos across your profiles, and save time by scheduling them in advance Monitor video comments and respond quickly to your customers and followers Track growth in subscribers, traffic, and engagement levels—and pinpoint traffic sources and top playback locations—with the YouTube Analytics app See how Hootsuite can help you grow and engage your audience, and multiply your video impact from a single platform, by filling in the form on the right to watch.

Spotlight

Research shows that interpretations of engagement vary widely across companies and even within departments. The term is used to describe a brand’s “best” consumers, but often remains undefined, obscuring the goal. Engagement is complex. Like a human relationship, it is the culmination of ongoing interactions and experiences with the brand.

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