Pay Per Click Marketing Strategies for Success

Commerce is at the core of every business and is quickly changing as companies innovate experiences, transform and add new business models and evolve processes. Why attend this webinar? In this session, you discover how to: Execute end-to-end, experience-driven commerce Create winning B2B commerce experience Reform customer expe

Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement. From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field.

Customer insight is the fuel that powers all marketing (and sales) initiatives. Yet marketing leaders often struggle to create compelling, useful personas that drive customer experience improvement and growth. So, how do you know what kinds of personas to create? How can you package and productize personas so that customer insight is easily accessible and usable? How do you ensure marketing initiatives truly draw on this insight to guide business decisions? Join this complimentary webinar as a panel of Gartner experts looks at how leading marketing organizations are taking their personas to the next level, and how your organization can achieve similar results.

You are constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic – impacting revenue. These hijack attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.